VP Sales and Strategic Accounts
West Sacramento, CA
Full Time
Experienced
Our team is our strength!
Next Generation Foods is changing the way food is distributed. There’s food distribution the way everybody else does it- and then there’s Next Generation Foods. We are reinventing how food moves from field to kitchen, from grower to Chef. And we’re doing it with a zeal for sustainability, science, and source transparency!
As a member of the Next Generation Food’s team, you will be a part of a well-established company with strong community roots. We have an amazing work culture that embraces innovation and is simply a great place to work!
The Opportunity
We are seeking a proven sales leader and builder to lead and personally drive our food service sales efforts as Vice President of Sales – Food Service & Strategic Accounts.
This is a hands-on, hunter-focused role. You will be the one actively selling, developing strategic accounts, expanding geographic distribution, and building long-term partnerships with operators, distributors, and brokers. This is not a team management role. You will personally own the sales process, pipeline, and key customer relationships.
This is a unique opportunity to lead sales for a vertically integrated, farmer-owned company with direct control over farming, sourcing, and production. You will work closely with ownership, play a critical role in planning and execution, and help scale revenue across food service and adjacent channels. As the company grows, this role has the potential to evolve into broader leadership responsibility.
This is a mostly in-office role based in West Sacramento, CA. For the right candidate, a hybrid structure may be considered; however, consistent weekly office presence is required. This role requires approximately 5 days of travel per month for customer meetings, distributor visits, and industry events.
Our Compensation and Benefits show how much we value our team:
Key Responsibilities:
Systems & Tools Expectations
Qualifications and Experience:
Success in This Role Will Include:
**NO PHONE CALLS OR WALK-INS PLEASE**
Next Generation Foods is changing the way food is distributed. There’s food distribution the way everybody else does it- and then there’s Next Generation Foods. We are reinventing how food moves from field to kitchen, from grower to Chef. And we’re doing it with a zeal for sustainability, science, and source transparency!
As a member of the Next Generation Food’s team, you will be a part of a well-established company with strong community roots. We have an amazing work culture that embraces innovation and is simply a great place to work!
The Opportunity
We are seeking a proven sales leader and builder to lead and personally drive our food service sales efforts as Vice President of Sales – Food Service & Strategic Accounts.
This is a hands-on, hunter-focused role. You will be the one actively selling, developing strategic accounts, expanding geographic distribution, and building long-term partnerships with operators, distributors, and brokers. This is not a team management role. You will personally own the sales process, pipeline, and key customer relationships.
This is a unique opportunity to lead sales for a vertically integrated, farmer-owned company with direct control over farming, sourcing, and production. You will work closely with ownership, play a critical role in planning and execution, and help scale revenue across food service and adjacent channels. As the company grows, this role has the potential to evolve into broader leadership responsibility.
This is a mostly in-office role based in West Sacramento, CA. For the right candidate, a hybrid structure may be considered; however, consistent weekly office presence is required. This role requires approximately 5 days of travel per month for customer meetings, distributor visits, and industry events.
Our Compensation and Benefits show how much we value our team:
- Base salary starting at $125,000 per year, commensurate with experience
- High performers in this role commonly earn $200,000+ annually through performance-based incentives tied directly to revenue growth and profitability
- Medical Coverage with generous company contribution for employees and dependents
- 401K with 4% company match
- Paid Holidays/Vacation/ Paid Sick Leave
Key Responsibilities:
- Personally drive and grow all food service sales for Next Generation Foods
- Develop and close new strategic operator accounts across regional and national food service channels
- Expand geographic distribution through direct engagement with major distributors and regional partners
- Build and optimize broker relationships to increase penetration and velocity
- Maintain direct ownership of key strategic accounts and partnerships
- Own sales planning, annual growth targets, and channel-level strategy
- Develop and manage sales forecasts and inventory projections in close coordination with operations and supply chain
- Ensure alignment between sales commitments, production capacity, inventory levels, and raw material availability
- Drive pricing strategy, margin discipline, and promotional execution within food service channels
- Support growth into private label and custom programs where applicable
- Represent the company at trade shows, sales meetings, and industry events
- Own pipeline management, forecasting accuracy, and performance reporting
- Utilize CRM and sales tools to track opportunities, manage accounts, and drive accountability
- Collaborate closely with ownership, operations, and marketing to ensure disciplined execution of growth plans
Systems & Tools Expectations
- Strong experience using CRM platforms; HubSpot experience preferred
- Comfortable managing pipelines, forecasts, and reporting within a CRM
- Proficient with Microsoft 365 tools including Outlook, Excel, Word, and PowerPoint
- Experience working within Microsoft Teams for internal communications and collaboration
- Ability to bring structure, consistency, and data-driven decision-making to the sales organization
Qualifications and Experience:
- 10+ years of direct food industry sales experience, with strong focus in food service
- Proven hunter mentality with documented success opening new accounts and scaling revenue
- Demonstrated experience working with brokers and major food service distributors
- Strong understanding of food service distribution models, pricing structures, and margin management
- Experience selling private label or custom programs is a strong plus
- Comfortable operating in a fast-moving, entrepreneurial environment
- Strong communication, negotiation, and relationship-building skills
Success in This Role Will Include:
- Expanding revenue meaningfully within the first 12–24 months
- Opening new geographic markets and strengthening national distribution
- Building durable operator, distributor, and broker partnerships
- Improving forecast accuracy and operational alignment
- Creating scalable systems that support continued growth
**NO PHONE CALLS OR WALK-INS PLEASE**
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